With tech start-ups and do-it-yourself home security options expanding the choices available to consumers who want to secure their homes, it’s not surprising that the security solutions industry is expected to exceed $373 billion in sales worldwide by 2020, according to market research company Markets and Markets. People want to feel safe in their homes, and they want to know their homes are secure while they’re away and this has helped motivate home security trends.A consumer survey by Statista indicates that 50 percent of Americans live in homes with security systems. Similarly, a survey by PC Mag indicates that 34 percent of consumers rely on smart home security devices to keep their homes safe, but it wasn’t always this way. Just ten years ago, smart home technology was unwieldy, complicated to install and expensive, according to Security Sales and Integration’s (SSI) analysis. Things started to change in 2009, when home security providers first embraced the opportunity to introduce smart home technology to their customers.
Home Security and AutomationSSI found that by the years 2010 through 2012, some 55 to 70 percent of smart home automation devices were purchased alongside home security systems. Not suprisingly, statistics from the 2017 SSI Residential Security Market Report found that homes with home security installed were up to two and-a-half times more likely to have a smart home device. Home security and smart home technology are linked, not only because security providers started introducing them early on, but also because the devices work together to help protect homes. The flowchart below shows an example of how security plus automation can equal a safer home. Because of this connection, home security trends are also tied to smart home technology.
Four Trends to Watch in 2019
1. More Intuitive Tech Options Will Be Available.The value of smart home security technology is lost when it’s too difficult to use or set up. The 2016 U.S. Houzz Smart Home Trends Study reported that homeowners considered understanding their options and finding the right product the biggest challenge to adopting a smarter home. The development of more intuitive products is an industry-wide security trend. See what smart home security experts had to say about how the technology will become easier to control and better at protecting your home more intuitively.
“We’ve only just scratched the surface on what smart equipment will be able to do. As technology can ‘learn’ our behavior through artificial intelligence and pattern recognition, it will be able to predict when something is ‘not right’ and will be able to investigate further or notify the right people. “ -Kevin Bish, Vice President of Marketing, Guardian Protection ServicesFacial recognition will make accessing your security system easier:
“Facial recognition is already out there in some consumer technology. I think that it’s only a matter of time until facial recognition comes to home security. Customers forget their password all the time, especially when distracted or under stress like when your alarm is going off. Using numbers for access is becoming antiquated. Considering the proliferation of panels with built-in cameras, it seems that facial recognition to disarm your system is a direction home security technology might move towards.” -Jason Bradley, Vice President of Subscriber Services , Guardian Protection Services
In the Future
2. Integration Will Be EasierSmart home devices and security technology don’t always work together and sometimes require different mobile apps to manage. As the smart home security industry evolves, our experts believe integration will be one of the key security trends for growth and success. Truly user-friendly systems will make smart homes more desirable:
“There are a lot of disparate devices and applications that people are trying to bolt together because integrations are still pretty clunky. You probably have three to four different apps that you use to manage everything, which will eventually just be one integrated app that offers a better quality experience.” -Kevin Bish, Vice President of Marketing, Guardian Protection ServicesHome security ecosystems won’t be limited to devices by the same provider:
“Some companies have been trying to lock you into an ecosystem where if you buy one thing you’ll buy a second and a third and keep buying add-ons. But customers want technology that works with several major players;, they expect devices to work with each other easily so they can buy a device and use it with their system or their voice control. Technologies that transcend platforms and can be used with any system will become the norm.” John Thompson, Customer Loyalty Manager , Guardian Protection Services
In the Future
3. The Security of Smart Homes Will Become a Bigger FocusWhen investing in technology for the home, consumers want to know that it’s secure and will not compromise their safety. According to the U.S. Houzz Smart Home Trends Survey, concerns about privacy kept 23 percent of homeowners from installing smart technology in their home. Our experts believe that securing the technology itself will become a bigger security trend in 2019. Encryption will become increasingly important:
“Over the next few years we’ll see a big swing towards the installation of encrypted sensors with modern secure platforms. Legacy home security systems that don’t use encrypted sensor technology leave homeowners vulnerable to attacks. For example, the replay attack is when hackers “copy” unencrypted wireless signals sent by security devices in the home. Once copied, these signals can be replayed anytime. They can copy the “disarm” signal sent by a wireless keychain remote and use it to disarm and enter the home after you’ve left for work. As consumers become aware of these vulnerabilities, they’ll opt for products that don’t invite interference.” -Jeremy McLerran, Director of Marketing, QolsysPromoting personal privacy will become an industry practice:
“You can collect almost endless data from the devices in a smart home, so taking care of that information and making sure it’s protected is very important. It’s incumbent on all companies to be responsible for that data and properly dispose of it when it’s no longer needed by the customer. Across the industry, the adoption of practices that better protect the personal privacy of the customer will take hold.” -Kevin Bish, Vice President of Marketing, Guardian Protection Services
In The Future
4. Smart Home Security Will Extend Outside the HomeAs home security technology becomes smarter and more widely available, new creative ways to extend the monitoring of a home will crop up. Security of the whole neighborhood may become integrated:
“The amount of data being collected by smart homes and home security systems is immense. While there have already been some forays towards aggregating some of this data, the future could see an aggregation of data across neighborhoods so that video and sensors in various homes could help triangulate and identify perpetrators in an active crime. This information could even be used for crime trending and utility usage optimization.” -Kevin Bish, Vice President of Marketing, Guardian Protection Services
In the Future
The Future of Smart Home Security SystemsAs AI develops and technology becomes smaller and increasingly mobile, the implications for smart home security seem nearly infinite. One of the technology advancements that many security experts are excited about is the introduction of unmanned aircraft systems (UAS), also known as drones. Full-size drones have been integrated into commercial security applications, but miniature “pocket” drones could bring UAS into homes as a part of smart home security systems. Regardless of the technological changes, professional monitoring will continue to be an important part of true security systems.
“The benefit of having human connectivity in the security industry is very important. Not only can professional monitoring center operators quickly and efficiently notify authorities of an emergency, they also give the consumer a connection to a human being in the midst of an emergency. Having someone who is willing and able to help you through a crisis is invaluable. I just don’t think self-monitoring will ever provide that,” says Jason Bradley.
In the Future
What do you think smart home security will look like in 10 years? Tell us your answer in the comments below.